TINGKAT PENGARUH PEMASARAN DALAM MELAKSANAKAN “RESTAURANT BLACK CANYON COFFEE”
DOI:
https://doi.org/10.37832/manivest.v1i1.6Keywords:
kualitas layanan, kepuasan pelanggan, strategi pemasaran, produk.Abstract
Marketers must not only be able to sell their products or services, but also must learn what the needs and wants of consumers are now and in the future and know how to present the best alternatives to consumers who are the main target, so that marketers can market and customize their products. become superior to its competitors. After knowing the situation and conditions of increasingly fierce competition between companies where companies still want how to retain their customers so as not to decline, company leaders are also expected to be quick to respond to changes that occur around them.
References
Assael, Henry, (1992), Consumer Behavior and marketing Action, Kent Publishing, Boston.
Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel. (2001). Pemasaran. Edisi Pertama, Salemba Empat, Jakarta. dan Pengendalian FE. Universitas Indonesia. Jakarta.
David, Fred R, (2006). Manajemen Strategi, Buku 1, Edisi kesepuluh, Salemba Empat: Jakarta.
Glueck, dan Jauch, L. R, (1999), Strategy Management and Business Policy, McGrawHill: New York.
Hasan, Ali, (2009). Marketing. Media Presindo : Jakarta.
J. Setiadi, Nugroho, SE., MM., (2003), “Perilaku Konsumen Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana.
Kotler Phillips, (1993), Principli of Marketing, Prentice Hall Jnc : New Yersey.
Kotler, Philip & Gary Amstrong. (2001). Prinsip-prinsip Pemasaran. Edisi Kedelapan, Jilid 2, Erlangga : Jakarta.
Kotler, Philip dan Susanto. (1999). Manajemen Pemasaran di Indonesia. Salemba Empat, Jakarta.
Kotler, Philip, (1997). Manajemen Pemasaran, Prenhallindo, Jakarta.
Kotler, Philip, (1994), Marketing strategy ; Analysis, Planning, Implementation and Control (8th ed). International Edition, Englewood Cliffs, Prentice Hall, New Jersey.
Kotler, Philip. (2005). Manajamen Pemasaran, Jilid 1 dan 2. PT. Indeks Kelompok Gramedia: Jakarta.
Kotler, Philip. (l993). Manajemen Pemasaran Analisis, Perencanaan, Implementasi
Madura, Jeff. (2001). Pengantar Bisnis. Penerbit Salemba Empat: Jakarta.
Malvinas, Dheenaz, (2011), Strategi pemasaran yang dilakukan “Restaurant Black Canyon Coffee” Di Plaza Tunjungan III Surabaya Dalam memasarkan produknya, Penelitian Mandiri, Surabaya, Universitas 45.
Palmer, Adrian, (1998), Principles of service Marketing, Edisi 13, United States of America: McGraw Hill
Pearce dan Robinson, (1997), Manajemen Strategis, Binarupa Aksara: Jakarta.
Prabu Mangkunegara, Anwar, (1988), Perilaku Konsumen (Edisi Revisi), Refika Aditama, Bandung.
Rangkuti, Freddy, (2005). Measuring Customer Satisfaction. PT. Gramedia Pustaka Utama: Jakarta.
Soekresno. (2000), Manajemen Food and Beverage. Edisi ke II. PT. Gramedia Pustaka Utama: Jakarta.
Stanton, William J., (1991), Prinsip Pemasaran, Erlangga, Jakarta.
Suratno, B., & Rismiati, C. (2001). Pemasaran Barang dan Jasa. Kanisius : Yogyakarta.
Suryana Sumantri, (2001), Perilaku Organisasi, Universitas Padjadjaran : Bandung.
Tjiptono, Fandy, (2008), Strategi Pemasaran, Abdi Offset: Yogyakarta.
